What belongs in a CRM brief?
Start with the editable workflow worksheet: its sample enquiry-to-invoice example helps you identify records, handoffs and permissions without sharing customer data.
List the people who use the system, the steps from lead to completed work, the current tools and data, required documents, approval points and important integrations. Identify any private or regulated information and explain who must retain control of accounts and records.
For the first release, choose the smallest complete journey that is worth testing. Reports, automation and secondary integrations can follow when the core flow works and the data is reliable.
What should you verify before moving CRM data?
Agree which contacts, deals, quotes, invoices and attachments belong in the first migration, which system owns each field and which records must stay linked. Decide how duplicate contacts, missing values and historic records will be handled before estimating the import.
Use a small, agreed sample to check record counts, relationships, totals and staff permissions. Trace a migrated deal through its related quote and invoice; test incomplete data and denied access as well as the successful path. Keep customer data in an approved workspace rather than adding it to a public enquiry.
Write down who approves the sample, when changes in the old system stop, how the final import is checked and how staff can recover if the cutover fails. Ask for migration, integration and ongoing support to be itemised in the proposal.
How should you compare options and costs?
Compare configuring an established CRM, connecting existing tools and commissioning a custom application against the same workflow. Include migration, permissions, hosting, maintenance, support and handover in the decision. A custom build is justified when the repeated workflow benefit is strong enough to own those responsibilities.
We do not publish a one-size-fits-all CRM price. The scope and operating model determine the quote. Our app development cost guide explains how to prepare a comparable brief and identify ongoing costs.

