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Website case study

Apple Store Baran

A Persian, right-to-left online store for an Apple retailer with two Tehran branches, selling new and used iPhones, Macs, iPads and accessories.

Launched September 2026

Apple Store Baran desktop homepage in Persian with iPhone and AirPods banners and product categories
Apple Store Baran mobile homepage with branch phone numbers, search and bottom navigation

Client request

The challenge

Baran sells new Apple products and used devices from two branches, in Saadat Abad and Shahrak-e Gharb. Every used phone is different, so one product page with one price could not describe what a customer is actually buying.

Planning

Our plan

We built a mobile-first Laravel store, fully in Persian and right to left, with prices kept in toman. New products use variants for storage and colour, and each used device is listed as its own unit.

Key decisions

Built for how an Apple shop really sells

The store treats new stock, used devices and two physical branches as different problems instead of forcing them into one product template.

Used devices

One page per used phone

A used device gets its own page with its grade, battery health, inspection notes and photos of that exact unit. Adding it to the cart reserves that unit at its own price.

Inventory

Stock by branch

Stock is tracked separately for each branch, with serial-numbered devices, counted accessories, 20-minute cart reservations and transfers between branches.

Search

Toman for people, rial for Google

Shoppers see prices in toman. The product structured data sends the same price in Iranian rial, the currency code Google expects.

Mobile

Installable from the browser

The store can be installed as an app, with shop, cart and order-tracking shortcuts, a bottom navigation bar and an offline page.

Delivery

What we delivered

We delivered website strategy, Persian UX/UI, ecommerce development and technical SEO for a right-to-left store.

  • Persian right-to-left storefront
  • Category, search and filter browsing
  • Individual pages for used devices
  • Branch-level stock and reservations
  • Product structured data with rial pricing
  • Installable web app

Live outcome

The result

The live store lets customers browse new and used Apple devices in Persian, then buy online or visit one of the two Tehran branches.

Apple Store Baran desktop homepage in Persian with iPhone and AirPods banners and product categories
Apple Store Baran mobile homepage with branch phone numbers, search and bottom navigation

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