Client request
The challenge
A broad furniture range needed a clear structure without forcing customers to choose between online shopping and the showroom too early.
Website case study
Queen Style Furniture
A responsive ecommerce website organised around room-led browsing, online purchases and showroom visits.
Planning
Our plan
For this Melbourne furniture website, we planned a room-led ecommerce structure based on buying intent, with online shopping and showroom visits treated as two clear customer paths.
Key decisions
How the furniture journey keeps both buying paths clear
The structure helps customers narrow a broad range while keeping online purchase and showroom inspection available as deliberate next steps.
Information architecture
Begin with the room
Room-led navigation gives customers a familiar starting point before they compare collections and individual products.
Decision support
Keep products inspectable
Image-led collection and product paths let customers examine relevant pieces without turning the homepage into an undifferentiated catalogue.
Channel choice
Do not force the channel early
Online shopping and showroom visits remain separate, visible routes so the customer can choose when enough product confidence has been built.
Responsive use
Preserve the journey on mobile
The same room, product and showroom choices remain available on smaller screens rather than reducing mobile visitors to a promotional landing page.
Delivery
What we delivered
We delivered website strategy, UX/UI and responsive ecommerce development, supported by an image-led interface that presents the existing luxury positioning.
- Room-led product structure
- Product and collection browsing
- Online purchase path
- Showroom visit path
- Furniture photography, editorial type and warm gold accents
Live outcome
The result
The live responsive website lets customers browse by room, inspect relevant products, purchase online or continue to the Melbourne showroom.
More live projects
Related work
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