Start a projectWebsite case study
A responsive ecommerce website organised around room-led browsing, online purchases and showroom visits.
Client request
A broad furniture range needed a clear structure without forcing customers to choose between online shopping and the showroom too early.
Planning
For this Melbourne furniture website, we planned a room-led ecommerce structure based on buying intent, with online shopping and showroom visits treated as two clear customer paths.
Key decisions
The structure helps customers narrow a broad range while keeping online purchase and showroom inspection available as deliberate next steps.
Information architecture
Room-led navigation gives customers a familiar starting point before they compare collections and individual products.
Decision support
Image-led collection and product paths let customers examine relevant pieces without turning the homepage into an undifferentiated catalogue.
Channel choice
Online shopping and showroom visits remain separate, visible routes so the customer can choose when enough product confidence has been built.
Responsive use
The same room, product and showroom choices remain available on smaller screens rather than reducing mobile visitors to a promotional landing page.
Delivery
We delivered website strategy, UX/UI and responsive ecommerce development, supported by an image-led interface that presents the existing luxury positioning.
Live outcome
The live responsive website lets customers browse by room, inspect relevant products, purchase online or continue to the Melbourne showroom.
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04 / Start a conversation
Share your website or idea, the customer action you want to improve, and any rough timing. A short brief is enough to start.
Share your website or idea and what customers should be able to do. A short brief is enough to start.
Name, email and a short project brief are required. Business details and timing are optional.
Prefer to write directly? helloevoza@gmail.com
The furniture catalogue is one example of a product-led journey. Use our service website versus ecommerce comparison to weigh product information, fulfilment and enquiry requirements for your own business.
