Client request
The challenge
Flooring types, ranges and colour options needed a category-led structure that supports comparison without losing the path to purchase.
Website case study
Select XPO Floors
A responsive ecommerce catalogue that makes flooring ranges and colour options easier to compare, save and purchase.
Planning
Our plan
For this Melbourne flooring website, we planned a catalogue that moves from flooring type to range and tone, then to a saved choice or eligible online purchase.
Key decisions
How a technical catalogue becomes a clearer choice
The structure turns flooring type, range and colour variation into a progressive comparison path while keeping the commercial next step visible.
Information architecture
Start with flooring type
Customers first choose the material family that fits their project, then move into relevant ranges instead of scanning one mixed product list.
Comparison
Reveal range and tone next
Range and colour choices appear after the broader type decision, reducing the number of options a customer must evaluate at once.
Commerce
Keep shop and cart access visible
Customers can continue from discovery into the shop and cart without losing the catalogue context that helped shape their choice.
Scope accuracy
Describe eligible purchase paths precisely
The case study limits its claim to products that can actually be purchased online rather than implying every flooring option has the same transaction path.
Delivery
What we delivered
We delivered website strategy, information architecture, UX/UI and responsive ecommerce development for a clear, material-led catalogue.
- Flooring-type navigation
- Range and tone comparison
- Product collection browsing
- Visible shop and cart access
- Eligible online purchase paths
Live outcome
The result
The live responsive website gives customers a clear path to compare flooring ranges and colour options, choose a product and purchase eligible products online.
More live projects
Related work
04 / Start a conversation
Improve your website
Tell us where customers get stuck. We’ll define the next step.
Tell us where customers get stuck. We’ll help define the next step.
Prefer to write directly? helloevoza@gmail.com