Website case study

Frank Home Group

A service website for flooring installation and renovations in Melbourne, running on the same Laravel platform as its sister brand, Select XPO Floors.

Launched August 2026

Frank Home Group desktop homepage showing installation, sanding and consultation services

Frank Home Group mobile homepage with service and project enquiry actions

View live website Explore the work

Client request

The challenge

Frank Home Group installs flooring and renovates kitchens, bathrooms, laundries and whole homes, while its sister brand Select XPO Floors sells the flooring. Customers needed to see straight away where to buy a floor and where to book the work.

Planning

Our plan

We planned one Laravel application that serves two separate websites. frankhomegroup.com.au covers services, renovations and project enquiries, and selectxpo.com.au covers the catalogue, cart and checkout.

Key decisions

One platform, two clear brands

Both businesses share one codebase and database, but each customer only sees the brand and the next step that fits what they came for.

Architecture

One codebase, two websites

Both domains run from one Laravel application and one shared database. Each brand keeps its own domain, canonical URLs, sitemap, structured data and analytics consent.

Information architecture

Services first

Pages cover flooring installation, floor sanding and polishing, consultation and project planning, plus kitchen, bathroom, laundry, interior and full-home renovations.

Referrals

Installation requests from the shop

Shoppers on Select XPO can ask for installation from product, cart and checkout pages. With their permission, the request goes straight to Frank Home Group, and installation is never added to the product price.

Migration

Old catalogue links still land

Frank Home Group’s former shop and catalogue URLs redirect permanently to the matching Select XPO page, so existing links and bookmarks keep working.

Delivery

What we delivered

We delivered website strategy, UX/UI and Laravel development for a service site that shares its platform with Select XPO Floors.

Installation and sanding service pages
Kitchen, bathroom, laundry and full-home renovation pages
Project enquiry and quote path
Installation referrals from Select XPO
Separate domain, sitemap and structured data

Live outcome

The result

The live website takes Melbourne homeowners from a service or renovation page to a project enquiry, while flooring purchases stay with Select XPO Floors.

View live website

04 / Start a conversation

Improve your website

Tell us where customers get stuck. We’ll define the next step.

Tell us where customers get stuck. We’ll help define the next step.

Prefer to write directly? helloevoza@gmail.com